![]() ![]() This is valuable in giving listeners an understanding of what is happening in the immersive audio mix, as well as how it’s happening, so that they can draw from that knowledge during live demonstrations. #DOLBY ATMOS DEMO 2016 PRO#Well designed system demos can engage and entertain consumers in ways that product brochures and standard sales presentations simply can't.īefore beginning a demonstration at the PRO Experience Center, I like to start by describing the way that the new object-based immersive audio formats work and how they differ from the legacy channel-based formats. #DOLBY ATMOS DEMO 2016 PROFESSIONAL#One advantage that professional integrators have in trying to communicate the fun of audio and home theater is a system demonstration. Sure, it’s possible to convey a generalized description, but there is no adequate way to communicate the total aural experience like the taste of a complex wine, the situation is just far too nuanced to describe effectively. ![]() The consumer audio industry, too, often finds itself in the position of having to convey an experience that is difficult to summarize in words. The wine industry has tried for decades to develop such a language for the assessment and rating of wines, but anyone who has ever read the descriptions of the same wine by two different reviewers knows that they will invariably end up describing the flavor profile using completely different terms, leaving the reader with little real understanding of the wines complex flavor. In order to even attempt it, one must first develop an acute sense of taste, then set out to define a widely understood vocabulary that can effectively communicate the “taste” to many different people. Anyone who enjoys wine knows that it is extremely difficult to describe with words the complex taste of a fine cabernet. ![]()
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